Fall 2024 Live cohort is now full

The 24-week LIVE Masterclass (yes it's 24 weeks now!) is NOW FULL. If you are interested in being waitlisted, please contact me directly or submit an application anyway!

Join Waitlist for next LIVE 24-week cohort

The ultimate UX research training

WHY THIS COURSE?

I saw a huge lack of resources in the UX research field so I created the ONLY course I WISH I HAD when I first started. This is a 360-degree approach to EVERYTHING you need to know about being a UX researcher.

I will cover not only how to conduct UX research, but everything from

  • advanced knowledge in human factors psychology,
  • what it means to be a leader; leadership and management, 
  • how to use AI to supplement your process, and
  • winning UX business strategies

to the more nuanced things, like

  • what to do when your team forgets about research or does not include you,
  • how to deal with imposter syndrome or the opposite Dunning-Kruger effect, 
  • and even what if “you look too young to be taken seriously?”

You can be sure this isn’t going to be an easy course. This training will be rigorous. I will NOT have my students come out with fluff and basic surface-level knowledge. I promise you this, it will be rewarding!

This is not a 4-hour B.S. workshop nor 10-day UXR retreat that costs thousands of dollars. And it’s not a multi-thousand-dollar UX bootcamp that teaches you how to wireframe. It’s 24 weeks, almost half a year (longer than university semesters).

This UX Research master class will go far beyond the basics of simply teaching you the basics of writing a study plan, conducting research, and presenting results. This class will prepare you practically so you can be confident, no matter where you land.

Alumni have landed UX research offers from:

These are not logos of students already at these companies. All alumni have landed UXR roles specifically at these companies AFTER taking the masterclass! Many have landed their first, second, even third roles after the class!

badass ux alumni testimonials!

Playlist

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Background: Over a decade of Project Management experience

Remi landed her role as a UX Researcher/Designer at Asurion before the course ended!

Just a couple of modules into Kevin's Masterclass...I realized it was one of the best decisions I ever made.
Photo of Vinay N., first Zero to UX student
Vinay N. User Researcher @ Infosys

LEARN THE SECRETS

  • You’ll learn exactly HOW to think, not WHAT to think
    • You’ll dissect every single step of the research process, learn HOW to choose a method and why. HOW to identify participants, sample sizes and why
    • You’ll learn about the things people don’t talk about as much, such as what to do if you screw up
    • Get academic Masters-level rigor with assignments & quizzes to test your knowledge
    • Practical industry exercises to get you thinking about alternative ways to approach a problem, then discuss in groups to learn from others
    • Pop quizzes based on REAL LIFE situations to get your hard and soft critical thinking skills firing
    • First-hand insight into how a UX research professional approaches problems

More Badass UX alumni thoughts!

Kevin Liang’s Zero to UX class is something truly special. Having enrolled in other online UX courses, I can confidently say that Zero to UX’s UX Research Masterclass not only covers all technical bases of UX Research in more depth than any other course in order to ensure you come out the program an expert, but Kevin also brings his own unique and valuable professional experience and real world examples into the course, including sharing key projects accumulated throughout his professional journey. Kevin also goes above and beyond in developing a close mentor relationship with his students. 1:1 times are a valuable resource to workshop your portfolio and resume, prep for interviews, as well as go over any topics covered throughout the course.
Jerry Z photo Senior UXR at Mach49
Jerry ZSenior UX Researcher @ Mach49
I cannot recommend Kevin's Zero to UX Masterclass enough! Kevin is an incredible instructor and mentor with a talent for taking complex topics and breaking them down in a way that is easy-to-understand, clear, and most of all...FUN! And it isn't just theoretical knowledge— the content I learned went far beyond what I had found in any book or online course. In addition to covering everything related to tactically conducting rigorous UX Research, we also learned about business and leadership strategies, which are vital for UX Researchers in any organization, but aren't taught anywhere else. Plus, Kevin's industry experience lended itself to providing valuable perspectives, practical applications, and tons of real-world examples, which further cemented my understanding and confidence. The name "Zero to UX" is truly fitting— through this course, I went from essentially zero UX experience to multiple UX job offers within just a few short months. I've built my skills and confidence, created my portfolio, and have begun applying my learnings in real life! I'm so glad that I took Kevin's Masterclass, and I highly recommend it to anyone wanting to grow their UX Research skills, impact, and confidence. Thank you so much, Kevin!
Melissa Wong UXR at Qualtrics
Melissa WUX Researcher @ Qualtrics
I started the Zero to UX Masterclass at the same time I started a UXR rotation at Google. I’ve taken several paid UXR courses before and the Zero to UX Masterclass was by far the best course to help me (1) learn the skills and (2) practice / apply it. I carried my learnings with me and applied it to my UXR rotation as well as my real-life Zero to UX client project. The community in the Zero to UX Masterclass is invaluable. Being a part of a live cohort and community helped inspire new ideas, learnings and conversations that I would never have had independently outside of Zero to UX. I’m truly thankful for Kevin and the Zero to UX Masterclass. I was able to build confidence as a UXR and community with other UXRs.​
Photo of Tracy Shu, Badass UX Alumni
Tracy ShuUX Researcher @ Google, IRS
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24-week format

  • 100+ hours of hands-on training with Kevin Liang with weekly live Zoom calls for 24 weeks (Over $30,000 in value; ya, I’m not even kidding).
    • 2x per week, for 2+ hours each
    • Typically 6-8:15pm PT, designed so you can keep working while you level up
  • Think individually on problems and also work collaboratively in groups to learn from others’ perspectives
  • Small class sizes (maximum 10)
  • Work on a REAL client project to build your boss portfolio (see below for list of clients we’ve worked with)
  • Weekly exclusive group Q&A / office hours with Kevin Liang
  • Exclusive Slack channel for students to collaborate and ask questions
  • Alumni network and monthly alumni meetups to continue upleveling!
  • Bi-weekly 1:1 calls with Kevin Liang ($3000+value) to:
    • invigorate your resume,
    • practice mock interview questions from FAANG companies, and
    • get personalized career coaching

what will you learn?

Uplevel hard and soft skills that a badass UX Researcher requires:

  • Collaborating with different UX stakeholders
  • The psychology behind UX research and design
  • Winning UX business strategies, ethics
  • Breaking down problems and defining objectives
  • Selecting when to use which qualitative AND quantitative research methods
  • Identifying participants, writing screeners, and recruiting
  • Amplifying your UX leadership and influence
  • How to extract meaningful insights to make winning strategic and tactical recommendations
  • Portfolio DO’s and DON’Ts
  • Resume secrets that hiring managers demand
  • Job interview hacks that got me and many others into their dream companies

What you'll have when you finish

  • The confidence to conduct rigorous UX research
  • The influence and leadership ability to collaborate with various stakeholders
  • Job interview skills to land you the next step in your journey
  • A complete walkthrough of your UX research portfolio project
  • A personal review of your resume
  • Industry-ready-made templates for your study plans, scripts, and presentations
  • A Zero to UX Research Master Class certificate of completion
  • Strong network of Zero to UX alumni, many of whom are working as Senior UX Researchers now!

CLIENTS WE PARTNERED WITH:

Pete Peterson Mastercard VP testimonial
Roberta Dombrowski VP testimonial
"The whole Masterclass is infused with Kevin's secret sauces and this is my favorite part! And needless to say, Kevin's awesome coaching-style teaching – the apparent inner passion for teaching with the underlying intent of helping others in their User Research career journey - is what makes this the best UX Research masterclass and a clear differentiator from other courses out there!"
Photo of Vinay N., first Zero to UX student
Vinay N. User Researcher @ Infosys

ARE THere any requirements?

There are no requirements to take this course, with the exception of hard-work, determination, and grit. 

Does that mean it’s going to be a breeze? Absolutely not! I purposefully made this a rigorous class with thought-provoking exercises to make sure you retain the knowledge so you are prepared for anything that comes your way. I continue to update the contents to meet industry necessities, like AI.

Who is this class for?

This class is for anyone who is looking to understand your customer’s needs and build world-class products and services.

It’s for aspiring UX researchers, entrepreneurs, students, product managers, designers, or marketers looking to make CONFIDENT product decisions by understanding real customer needs and pain points.

This class is for you if:

  • You are excited to learn more than just the basics of UX research
  • You’re an aspiring UX Researcher, academic, entrepreneur, product manager, designer, marketer or just someone looking to find ways to understand your customer base and come up with clear strategies
  • You are curious about the practical intersection of psychology, business, leadership, and research
  • You want to learn from somebody who did it the hard way without a master’s degree or Ph.D

This class is NOT for you if:

  • You just want a UX tech job for the money (literally heard someone tell me this)
  • You want to learn design or coding
  • You hope to have everything handed to you on a silver platter; we’re going to put in a lot of work!
  • You tend to start things and don’t finish
  • You need a job to pay the bills today
Content, presentation, clarity, crispness everything was perfect and Kevin makes the learning fun, too! The structure of the course clearly lays out foundational knowledge to start with and gradually opens up into core concepts with practical exercises going hand-in-hand. The Masterclass gives a holistic understanding of User Research in...psychology, research strategies and methods, leadership and communication skills, and advanced UX skills needed for User Research and a portfolio project.
Photo of Vinay N., first Zero to UX student
Vinay N. User Researcher @ Infosys | Zero to UX Graduate

Frequently Asked Questions

  • Live: The next cohort begins January, 2025 for 24 weeks. We meet twice a week for 2 hours each (4.5 hours per week) so you can focus on having a life while you learn. Every student will get weekly 1:1 calls with Kevin Liang to discuss questions and career tips.
  • Almost. But I also share the ins and outs of how companies like Google, Uber, and Volkswagen conduct UX user research (I’ve worked at them before)! Get a deeper look at what makes the researchers at these Fortune 500 companies the best in the business and learn the basics AND advanced knowledge.
  • There’s also a LOT of fads and trendy articles that pollute the ACTUAL knowledge you need to know to be a UX researcher. In this Master Class I will cut out the B.S and teach you HOW to think, give practical examples and quizzes to make sure you can understand the fundamentals, and show you step-by-step how to do rigorous user research.
  • I am also actively working as a Senior UX Researcher, and I sometimes share real relevant stories with the class on lessons learned. Nothing confidential, of course!
  • NO! It is not necessary to do either as a UX researcher. There are tons of great classes on how to design and code, but this one is all about how to be a UX Researcher. The right way.
  • Not for this master class. But understand that in order to land a UX Research job, yes, you WILL need at least a bachelor’s degree to land any UX research job (except if you’re one of my cohort alum, who landed a UX job without a BS degree after taking my class!).

Absolutely. As a researcher, I take feedback and iterate on it. You’ll get unlimited lifetime access if you are in the live cohort!

It would be Pacific Standard Time (California). There may be more GMT-friendly sessions coming in the future. 

There may also be weekend options. Sign up to stay tuned for updates for the master class!

$14,000

You’re getting: 

  • 10 1:1 coaching calls with Kevin ($3200 in value)
  • 100+ hours of lecture time with Kevin (Over $28,000 in value!!)
  • Weekly office hours
  • A REAL client project
    • Spring 2021 partnered with a $24M-funded startup
    • Fall 2021 partnered with UserInterviews.com and Mastercard (yeah, the real deals)
    • Spring 2022 we partnered with Mastercard (again!) and Warner Bros. Games, GtmHub
    • Spring 2023: Smartsheet, Surfshark, Skyhive.ai, Upwork
    • Spring 2024, Upwork, Mesh, Monolith Productions
  • Small class size (maximum 10 badass UX leaders)
  • UX Professionals Guest Speakers
  • and so much more!
Payment options available in terms of 4 or 6 monthly installments or more installments in smaller denominations. Happy to accommodate to meet you where you are at.

Payments can be made via PayPal or Zelle.

Think of those 5-hour workshops that already cost $4000, coaching calls for $7000, or bootcamps that cost $15,000 with NOTHING focused on UX research. This master class is LOADED with value.

And you can expense this with your company if your company has an education budget. Feel free to email Kevin for an email template to send.

The self-paced course will be $2997 for individuals (and it may go up in the future) and if your company is paying for it, then $4997 with options for group pricing.

Zero to UX Research Master Class General Assembly UX Immersive Flatiron School Thinkful CareerFoundry Springboard DesignLab UX Academy
Price $9,800 $16,450 $15,000 $12,150 $6,555 $5,900 $7,249
Advanced UX Research topics ✅ ❌ ❌ ❌ ❌ ❌ ❌
Quantitative UX analysis ✅ ❌ ❌ ✅ ❌ ❌ ❌
UX Research Business Strategy ✅ ❌ ❌ ❌ ❌ ❌ ❌
Human Factors UX Psychology ✅ ❌ ❌ ❌ ❌ ❌ ❌
UX Leadership & Management ✅ ❌ ❌ ❌ ❌ ❌ ❌
1:1 Mentoring ✅ ✅ ❌ ✅ ✅ ✅ ✅
1:1 FAANG UXR Mock Interviews ✅ ❌ ❌ ❌ ❌ ❌ ❌
Real Client Project ✅ ✅ ✅ ✅ ❌ ✅ ❌
Kevin in blue

About your Instructor

Kevin Liang founded Zero to UX with one goal in mind: to spread the love and knowledge for user experience research all around the world...with a bit of humour and humility.
He has over 14 years of behavioral research experience conducting research from UC Berkeley and Stanford University, to UX research at Google, Uber, Volkswagen, Stubhub, Upwork, and startups. Kevin has received patents for his research, presented research to the CEOs of StubHub and Upwork, launched over 60+ products and features, and adapted research methods and processes in creative ways, all while mentoring and inspiring researchers to find their dream job.
He is from the Bay Area, California and as a self-proclaimed “space nerd”, his claim to fame is that he predicted Pluto’s demotion as a planet when he was 8 years old.

Want to learn at your own pace instead?

Then you'll love the self-paced masterclass

(which contains everything inside the LIVE masterclass except for the 1:1 mentorship and real client project)

check out the self-paced masterclass